another definition in the dictionary:
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Market_Minimum
the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
see also:
Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...
another definition in the dictionary:
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Brand_Label-a label which gives the brand name of the product.
Significance
see Substantiality. ...
another definition in the dictionary:
MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...
another definition in the dictionary:
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Product_Concept-see Product Orientation.
Last_Chance_Clo
see Standing Room Only. ...
another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
