Marketing Dictionary

another definition in the dictionary:

Service_Heterog-see Variability.

Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.

Market_Opportun

a newly identified market or product gap within a market which a company can exploit.

Market_Opportun

the matching of an identified market opportunity to an organisation's objectives and resources.



see also:

Channel_Leaders
see Channel Captain. ...

another definition in the dictionary:

Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.

Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.

International_M
marketing actvities intended to facilitate the exchange or transfer of goods between nations. ...

another definition in the dictionary:

Import_Quota-a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.

Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.

Adviser_Approac
a closing technique in which a salesperson specifies all that a customer will require to solve the p ...

another definition in the dictionary:

Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.

Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.

Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...

another definition in the dictionary:

Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.

Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.

Production_Good
a classification of industrial goods, goods purchased by industrial firms for use in the manufacture ...

another definition in the dictionary:

Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.

Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.


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