another definition in the dictionary:
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Market_Opportun
a newly identified market or product gap within a market which a company can exploit.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources.
see also:
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...
another definition in the dictionary:
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Market_Speciali
see Market Nicher. ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
State_of_Being_-see Demographics.
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Materials_Handl-the activities involved in the physical handling and moving of inventory.
Inner_Directed_
one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) i ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Accountants_Mar
a term sometimes used to describe an approach to marketing characterised by an emphasis on short-ter ...
another definition in the dictionary:
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
