another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Recall_Tests-a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall, Unaided Recall.
Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.
Product_Develop
a growth strategy in which the firm develops new products for existing markets. ...
another definition in the dictionary:
Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...
another definition in the dictionary:
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Referral_Sellin
selling to customers whose names have been suggested by previous satisfied customers. ...
another definition in the dictionary:
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Marginal_Analys
the determination of the change in total revenue and total cost that results from the sale of one mo ...
another definition in the dictionary:
Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.
Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.