another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Market_Penetrat
an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
see also:
Questionnaire_
an instrument used for soliciting responses in a marketing research survey, a list of questions. ...
another definition in the dictionary:
Heterogeneous_S-shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.
Backward_Market-see Reverse Marketing Channel.
Grade_Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product off ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.
Product_Line_St
introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretch ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Go_Error
a failure at any stage (but especially at the screening stage) in the new product development proces ...
another definition in the dictionary:
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
Budgeting_Model
see Computer Modelling. ...
another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
