another definition in the dictionary:
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
see also:
ROI
abbrev. Return on Investment. ...
another definition in the dictionary:
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
another definition in the dictionary:
Atomistic_Compe-see Pure Competition.
Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
CPT-abbrev. Cost-Per-Thousand.
Polyopoly
a market situation in which there are no large sellers but many small ones. ...
another definition in the dictionary:
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.
Demand_Curve
a line drawn on a graph to represent the number of units of a product which will be purchased at any ...
another definition in the dictionary:
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
