another definition in the dictionary:
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Market_Segmenta
the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
see also:
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
Cognitive_Disso
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirabl ...
another definition in the dictionary:
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.
Accelerator_Pri
the notion that an increase or reduction in consumer demand will affect several layers of demand in ...
another definition in the dictionary:
Business_Guides-journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...
another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Services_Sellin
the selling of intangible products. ...
another definition in the dictionary:
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
