another definition in the dictionary:
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Market_Share
a company's sales expressed as a percentage of the sales for the total industry.
see also:
Brand_Advertisi
the featuring of a particular brand in media vehicles in order to build strong, long-term consumer a ...
another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Prestige_Builde
the highest-priced item in a product line. See Product Line, Traffic Builder. ...
another definition in the dictionary:
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...
another definition in the dictionary:
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
Maturity_Stage_
the third stage (after introduction and growth) in the life of a typical product, in maturity, the p ...
another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
