another definition in the dictionary:
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Market_Share_Pr
marketing decisions and actions taken by a firm to protect its current market share from competitors.
see also:
Environmental_M
see Megamarketing. ...
another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Conversional_Ma
marketing activity intended to get people to change their ideas and attitudes about something they d ...
another definition in the dictionary:
FAS_Pricing-see Free-alongside-Ship Pricing.
Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...
another definition in the dictionary:
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and t ...
another definition in the dictionary:
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
