another definition in the dictionary:
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
see also:
Department_Stor
a large retail store offering a wide variety of goods in different departments. See Full-Line Depart ...
another definition in the dictionary:
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Franchise_Exten-see Brand Extension.
Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...
another definition in the dictionary:
Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine. ...
another definition in the dictionary:
Niche_Marketing-see Concentrated Marketing
Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea th ...
another definition in the dictionary:
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Market_Driven_E-an economy controlled by market forces rather than by government action.
