another definition in the dictionary:
Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Market_Speciali
see Market Nicher.
see also:
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand. ...
another definition in the dictionary:
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
Potential_Marke
all the individuals and organisations in a particular market who have some level of interest in the ...
another definition in the dictionary:
Lagged_Effect-see Lagged Response.
ASC-abbrev. Advertising Standards Council.
Prototype_Testi
the trialling of a sample of a newly developed product on selection of customers from the target mar ...
another definition in the dictionary:
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...
another definition in the dictionary:
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
AFCO-abbrev. Australian Federation of Consumer Organisations.
Segmentation_Ba
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be ...
another definition in the dictionary:
Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
