another definition in the dictionary:
Palletisation-the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Market_Testing
introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
see also:
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
Seasonal_Foreca
the adjustment of monthly forecasts based on time series projections of historical data to take acco ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Multilevel_In_D
a tactic used by selling organisations where the buying centre of a large and important company incl ...
another definition in the dictionary:
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
Market_Driven_E-an economy controlled by market forces rather than by government action.
Sell_Off_Period
the duration of a particular sales promotion, the time from the launch of the sales promotion to the ...
another definition in the dictionary:
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
another definition in the dictionary:
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
