another definition in the dictionary:
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
see also:
Divergent_Acqui
difersification into new or unrelated businesses. See Convergent Acquisition, Diversification. ...
another definition in the dictionary:
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Hierarchy_of_Ne
see Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
another definition in the dictionary:
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Geographic_Depl
the deployment of a sales team on a regional or district basis as opposed to a product-type or custo ...
another definition in the dictionary:
Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.
Command_System-see Planned Economy, Controlled Allocation System.
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete ...
another definition in the dictionary:
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
