another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
see also:
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
CPT-abbrev. Cost-Per-Thousand.
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Incentive_Marke
the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more freq ...
another definition in the dictionary:
Service_Managem-the equivalent of a product management system for service organisations.
Idea_Screening-see Screening.
Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...
another definition in the dictionary:
FARB-abbrev. Federation of Australian Radio Broadcasters.
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Monopolistic_Co
a market situation in which there are many sellers and many buyers of products which can be differen ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.
