another definition in the dictionary:
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
Marketing_Analy
see Marketing Audit.
see also:
Access_Barriers
factors such as tariffs and legal restrictions which reduce the size of a market by preventing poten ...
another definition in the dictionary:
Introductory_Al-see Slotting Allowance.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Quality_Modific
any change made to the quality of a product. ...
another definition in the dictionary:
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
Free_Samples-see Samples.
Service_Variabi
see Variability. ...
another definition in the dictionary:
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
