another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
see also:
Recognition_Tes
a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an adv ...
another definition in the dictionary:
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Regional_Shoppi
a major retail shopping complex serving a distinct geographic area of a city or state, housing at le ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Budget_Determin-see Advertising Budget Determination.
Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling ...
another definition in the dictionary:
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...
another definition in the dictionary:
Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
