another definition in the dictionary:
Consumer_Needs_-Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for directing to one brand or another.
Adopter_Categor-the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product, adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards. See Diffusion of Innovation.
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
see also:
Buying_Power
the resources, especially financial, that customers have at a given time. ...
another definition in the dictionary:
Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its ...
another definition in the dictionary:
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
NQT-abbrev. New Qualitative Technologies
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price ...
another definition in the dictionary:
Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Commercial
a television advertisement . ...
another definition in the dictionary:
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.
