another definition in the dictionary:
Premium_Pricing-see High-Price Strategy.
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Competitive_Bid
a process in which buyers request potential suppliers to submit quotations or tenders for a proposed ...
another definition in the dictionary:
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Free_Standing_R
a retail store, not located in a shopping complex with other retailers, having its own premises and ...
another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Activity_Quota
a common form of sales assignment, goal or target used to measure a sales representative's performan ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Commercial-a television advertisement .
Consumer_Behavi
the behaviour of individuals when buying goods and services for their own use or for private consump ...
another definition in the dictionary:
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
Specialty_Goods
consumer goods for which the customer has strong preference and is prepared to search for extensivel ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Customer_Value_-an organisation's rating of the value it provides to its customers relative to that provided by its competitors.