another definition in the dictionary:
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Marketing_Contr
an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.
see also:
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Reverse_Marketi
a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to in ...
another definition in the dictionary:
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Closing_Techniq
methods employed by a salesperson when asking for an order and aimed at obtaining a favourable respo ...
another definition in the dictionary:
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Competitive_Att
options available for attacking a competitor, these include a frontal attack (head-on), a flanking a ...
another definition in the dictionary:
Learning-fixed behavioural changes resulting from an individual's experiences.
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Pure_Competitio
a marketing situation in which there are a large number of sellers of a product which cannot be diff ...
another definition in the dictionary:
Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
