another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
see also:
Monopsony
a market situation in which there is only one buyer. ...
another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Sampling_Frame
the source from which sampling units (respondents) are chosen in a marketing research study, commonl ...
another definition in the dictionary:
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inb ...
another definition in the dictionary:
Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Product_Positio
a tool used in comparing consumer perception of the differences between products or brands, consumer ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
Polyopoly
a market situation in which there are no large sellers but many small ones. ...
another definition in the dictionary:
Action_Plan-see Action Program.
Banded_Offers-see Banded Pack.
