Marketing Dictionary

another definition in the dictionary:

Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.

Product_Failure-a product that does not meet management expectations in the marketplace.

Marketing_Depar

a division within a company with responsibility for the planning and co-ordination of all marketing activities.

Marketing_Depar

a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.



see also:

Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...

another definition in the dictionary:

Brand_Promiscui-consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.

Desk_Jobber-see Drop Shipper.

Census
the collection of data from all possible sources in a population. ...

another definition in the dictionary:

Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.

Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.

Build_Strategy
decision-making aimed at increasing market penetration of existing products into existing markets or ...

another definition in the dictionary:

Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.

Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.

Cash_Rebate
money refunded to customers who buy merchandise from retailers within a specified time, the rebate a ...

another definition in the dictionary:

Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.

Intangible_Prod-see Actual Product.

Hierarchy_of_Ne
see Maslow's Hierarchy of Needs. ...

another definition in the dictionary:

Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.

Buyer_Dissonanc-see Cognitive Dissonance.


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