another definition in the dictionary:
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Marketing_Ethic
the standards or moral principles governing the marketing profession.
see also:
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Price_Brand-see Fighting Brand.
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Inventory_Carry-see Holding Costs.
Marketing_Perfo
see Marketing Audit. ...
another definition in the dictionary:
Eighty_Twenty_P-see Pareto's Principle.
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...
another definition in the dictionary:
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
