another definition in the dictionary:
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.
see also:
Consumables
see Consumer Non-Durables. ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...
another definition in the dictionary:
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Gross_National_-the total market value of goods and services produced by a nation in a year.
Boston_Consulti
a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 19 ...
another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...
another definition in the dictionary:
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
Direct_Selling
selling directly to end-users by means of a sales force. See Direct Marketing. ...
another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
