another definition in the dictionary:
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Affordable_Meth-see All-We-Can-Afford Method.
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
see also:
Demographic_Var
see Demographic Characteristics. ...
another definition in the dictionary:
Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
Quality_Circles
a management technique with its origin in Japanese industry, developed as a means of increasing prod ...
another definition in the dictionary:
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Product_Line_St
introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretch ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
Sell_In-see Selling-In.
Sales_Training
formal or informal coaching in sales methods, product knowledge, and account handling given to a sal ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Administered_Ch-see Administered Vertical Marketing System.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...
another definition in the dictionary:
Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
