another definition in the dictionary:
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
see also:
Promotion_Manag
an individual within an organisation responsible for promotional activities and campaigns. ...
another definition in the dictionary:
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Indirect_Compet
advertising intended to stimulate purchase of a particular brand at some future time. See Direct Com ...
another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Qualitative_Mar
marketing research which is not generally quantifiable, research which seeks insights into a marketi ...
another definition in the dictionary:
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Marketing_Orien-see Marketing Concept.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Mission-see Corporate Mission.
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...
another definition in the dictionary:
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
