Marketing Dictionary

another definition in the dictionary:

Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.

Per_Capita_Inco-average income per person in a population.

Marketing_Model

computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.



see also:

Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...

another definition in the dictionary:

Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.

Date_Stamping-See Open Dating.

Flanking_Attack
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by pa ...

another definition in the dictionary:

Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.

Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.

Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...

another definition in the dictionary:

Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.

Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.

Company_Mission
see Corporate Mission. ...

another definition in the dictionary:

Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.

Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.

Quantity_Adjust
see Price-Taker. ...

another definition in the dictionary:

Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.

Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.


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