another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Marketing_Myopi
an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
see also:
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
FOB_Pricing
see Free-on-Board Pricing. ...
another definition in the dictionary:
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Distribution_Ce
a short-term storage centre located close to a major market to facilitate the rapid processing of or ...
another definition in the dictionary:
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Buyer_Dissonanc-see Cognitive Dissonance.
EEC
abbrev. European Economic Community. ...
another definition in the dictionary:
ESP-see Envelopes and Stubby Pencil.
Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.
ror
a measure of the extent to which the chosen sample in a marketing research study can be expected to ...
another definition in the dictionary:
Loss_Leader_Pri-the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
