another definition in the dictionary:
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Brand_Map
see Perceptual Mapping. ...
another definition in the dictionary:
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Divisibility
the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Deter ...
another definition in the dictionary:
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Representative-see Sales Representative.
Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...
another definition in the dictionary:
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.