another definition in the dictionary:
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Marketing_Oppor
circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Marketing_Oppor
the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
see also:
Niche
see Market Niche ...
another definition in the dictionary:
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Service_Managem-the equivalent of a product management system for service organisations.
Floor_Price
see Price Floor. ...
another definition in the dictionary:
Celebrity_Endor-see Celebrity Testimonials.
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...
another definition in the dictionary:
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...
another definition in the dictionary:
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
Brand_Promiscui-consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
Physical_Risk
concern in the buyer's mind that the product being considered for purchase will be harmful, unhealth ...
another definition in the dictionary:
Lagged_Effect-see Lagged Response.
AANA-abbrev. Australian Association of National Advertisers
