another definition in the dictionary:
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.
Marketing_Plan
a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
see also:
Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...
another definition in the dictionary:
Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Customer_Retent
maintaining the existing customer base by establishing good relations with all who buy the company's ...
another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...
another definition in the dictionary:
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...
another definition in the dictionary:
Full_Function_M-see Full-Service Wholesaler.
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
