another definition in the dictionary:
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Marketing_Plann
a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.
see also:
Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...
another definition in the dictionary:
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
PLC
abbrev. Product Life Cycle ...
another definition in the dictionary:
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Death_of_Salesm
a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', th ...
another definition in the dictionary:
Brand_Map-see Perceptual Mapping.
Consumer_Attitu-see Attitudes.
Behaviouristic_
the division of a market into groups according to their knowledge of, and behaviour towards, a parti ...
another definition in the dictionary:
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...
another definition in the dictionary:
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
