Marketing Dictionary

another definition in the dictionary:

Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.

Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.

Marketing_Progr

the combination of all of an organisation's marketing plans.



see also:

Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...

another definition in the dictionary:

Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.

Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.

Competitive_Myo
marketing short-sightedness in regard to the activity of competitors. ...

another definition in the dictionary:

Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Call_Report
a written record of sales calls made by a representative for submission to a supervisor. See Call. ...

another definition in the dictionary:

Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.

Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.

Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System ...

another definition in the dictionary:

Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.

Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.

FOB_Pricing
see Free-on-Board Pricing. ...

another definition in the dictionary:

Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.

Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.


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