Marketing Dictionary

another definition in the dictionary:

POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.

Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.

Marketing_Resea

a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.

Marketing_Resea

a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.

Marketing_Resea

the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.

Marketing_Resea

a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.



see also:

Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...

another definition in the dictionary:

Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.

Agribusiness-the marketing of food and fibre products.

Channel_Leaders
see Channel Captain. ...

another definition in the dictionary:

One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.

Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.

Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...

another definition in the dictionary:

Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.

Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.

Advertising_Mes
the central, underlying idea or theme within an advertisement. ...

another definition in the dictionary:

Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.

Administered_Ch-see Administered Vertical Marketing System.

C_Type_Response
a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type R ...

another definition in the dictionary:

Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.

Contract_Law-the body of law relating to contracts.


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