another definition in the dictionary:
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Marketing_Resea
a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Marketing_Resea
the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
Marketing_Resea
a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
see also:
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) perfor ...
another definition in the dictionary:
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
DPI
abbrev. Disposable Personal Income. ...
another definition in the dictionary:
Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
In_Home_Shoppin-see Home Shopping.
Retailer_Cooper
a wholesaling operation established by a group of retailers to give themselves a buying advantage. ...
another definition in the dictionary:
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Generics-see Generic Brand.
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...
another definition in the dictionary:
Monopoly-a market situation in which there is only one seller.
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
Person_Marketin
marketing activity aimed at creating target market awareness, and a favourable opinion, of a particu ...
another definition in the dictionary:
Inventory_Carry-see Holding Costs.
Bonus_Plan-a scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.
