another definition in the dictionary:
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
Marketing_Servi
independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
see also:
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Customer_Record
a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (nam ...
another definition in the dictionary:
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Brand_Family
See Family Brand. ...
another definition in the dictionary:
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Reach
the percentage of the target audience which will be exposed to at least one advertisement during the ...
another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Mental_States_A-see Formula Approach.
Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...
another definition in the dictionary:
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
