another definition in the dictionary:
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
see also:
Risk
the chance a purchaser takes that the product will not function as expected or satisfy the felt want ...
another definition in the dictionary:
Manufacturers_R-see Manufacturers' Agent.
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Broker
a marketing intermediary or middleman between buyer and seller, an agent. See Agent. ...
another definition in the dictionary:
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
Service
an intangible product, any product offering that is essentially intangible. ...
another definition in the dictionary:
Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
Source-see Sender.
Bartering
exchanging goods for others of equal value. ...
another definition in the dictionary:
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Customer_Record
a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (nam ...
another definition in the dictionary:
Depth_of_Produc-see Product Line Length.
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
