another definition in the dictionary:
Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Maslow_s_Hierar
a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
see also:
Lost_Account_Ra
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as ...
another definition in the dictionary:
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.
Simple_Random_S
a sample in which each member of the population has an equal chance of being chosen. ...
another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...
another definition in the dictionary:
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Booz,_Allen_and
a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in ne ...
another definition in the dictionary:
Desk_Jobber-see Drop Shipper.
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...
another definition in the dictionary:
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Commercial-a television advertisement .
