another definition in the dictionary:
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
Maslow_s_Theory
the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
see also:
Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...
another definition in the dictionary:
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Guarantee
a written assurance by the manufacturer that a product will be replaced or repaired to the customer' ...
another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
another definition in the dictionary:
Liability-see Product Liability.
Product_Depth_(-see Product Line Length.
Exchange
the transfer of an object, idea, service, etc. from one person or organisation to another in return ...
another definition in the dictionary:
Free_Market-a market place which has minimum direct involvement of government in market decisions.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Social_Marketin
the design, implementation and control of marketing activity intended to promote social causes or id ...
another definition in the dictionary:
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
