another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
NAM_Teams-see National Account Marketing
Mass_Marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
see also:
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
AMA-abbrev. American Marketing Association
Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...
another definition in the dictionary:
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
FOB
abbrev. Free-on-Board. ...
another definition in the dictionary:
Service_Heterog-see Variability.
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine. ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Retailers-members of the distribution channel who sell directly to the consumer.
Fighting_Brand
a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the bra ...
another definition in the dictionary:
Lagged_Effect-see Lagged Response.
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
