another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
see also:
Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...
another definition in the dictionary:
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
Brand_Acceptanc-see Brand Loyalty.
AIO_Statements
expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychogra ...
another definition in the dictionary:
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a r ...
another definition in the dictionary:
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
MRSA-abbrev. Market Research Society of Australia.
Puffing
the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than cle ...
another definition in the dictionary:
Personal_Income-the wages, salary, etc. earned by an individual.
Backward_Invent-an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
