another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Geographic_Pric-see Geographical Pricing.
Material_Manage
a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
see also:
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Solitary_Surviv-see Sole Survivor.
Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...
another definition in the dictionary:
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Black_Box_Model
a model used in the study of the buying behaviour of consumers, the model assumes that what takes pl ...
another definition in the dictionary:
Retailers-members of the distribution channel who sell directly to the consumer.
Extrinsic_Rewar-rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fringe benefits, job promotions, and so on. See Intrinsic Rewards.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...
another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
another definition in the dictionary:
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
