Marketing Dictionary

another definition in the dictionary:

Motivation-that which provides the inner drive for a person to act.

Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.

Mathematical_Fo

mathematically stated relationships or models used to derive forecasts from historical data.



see also:

One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...

another definition in the dictionary:

Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.

McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)

Specialty_Goods
consumer goods for which the customer has strong preference and is prepared to search for extensivel ...

another definition in the dictionary:

Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.

MkIS-abbrev. Marketing Information System.

Direct_Denial_M
handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections. ...

another definition in the dictionary:

Informative_Adv-advertising intended to inform rather than to persuade or remind.

Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.

Buyer_Dissonanc
see Cognitive Dissonance. ...

another definition in the dictionary:

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.

Odd_Even_Pricin-see Odd Pricing.

Stagflation
a term coined to describe a situation which exists in an economy when high unemployment and rising p ...

another definition in the dictionary:

Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.

Full_Function_M-see Full-Service Wholesaler.


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