another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Advertising_Fed-an association representing the interests of Australian advertising agencies.
McKinsey_7_S_Fr
a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
see also:
Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...
another definition in the dictionary:
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...
another definition in the dictionary:
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...
another definition in the dictionary:
Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
another definition in the dictionary:
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
