another definition in the dictionary:
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Account_Executi-see Account Manager.
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities.
see also:
Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...
another definition in the dictionary:
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Special_Rate
see Commodity Rate. ...
another definition in the dictionary:
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basi ...
another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Marketing_Conce
a business orientation or philosophy that holds that organisational success is dependent upon the ef ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
another definition in the dictionary:
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Designated_Mark-See Area Of Influence.
