another definition in the dictionary:
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
By_Product-a secondary product produced during the process of manufacturing another.
Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthrough Opportunities.
see also:
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, ...
another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
International_M
marketing actvities intended to facilitate the exchange or transfer of goods between nations. ...
another definition in the dictionary:
Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Population-in marketing research, the total group that a researcher wishes to study, also called the Universe.
Adoption
the choice of one product over another. ...
another definition in the dictionary:
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
National_Accoun
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the need ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
Secondary_Data
information that is obtained from previously published materials, such as books, magazines, newspape ...
another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
