another definition in the dictionary:
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media.
see also:
AMI
abbrev. Australian Marketing Institute. ...
another definition in the dictionary:
Liability-see Product Liability.
District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.
Polyopsony
a market situation in which there are no large buyers but many small ones. ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Dependent_Varia
the variables in a research experiment which are affected by manipulation of the explanatory or expe ...
another definition in the dictionary:
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Benjamin_Frankl-see Balance Sheet Close.
Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...
another definition in the dictionary:
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
