another definition in the dictionary:
Effective_Buyin-an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
a body which represents the interests of advertisers, advertising agencies and the media.
Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad. ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Introductory_Al-see Slotting Allowance.
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
another definition in the dictionary:
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to dev ...
another definition in the dictionary:
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.