another definition in the dictionary:
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Media_Plan
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
see also:
Price_Objection
an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowan ...
another definition in the dictionary:
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Corporate_Adver
a form of institutional advertising focussing not on a particular product or product range but on th ...
another definition in the dictionary:
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Recall_Tests-a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall, Unaided Recall.
Deep_Assortment
an assortment strategy in which a reseller decides to carry many variants of each product in the ran ...
another definition in the dictionary:
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...
another definition in the dictionary:
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
