another definition in the dictionary:
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
Media_Schedule
a plan which outlines when and how often a company will advertise.
see also:
Consumer_Produc
categories of goods and services bought by consumers for their personal use, classes include conveni ...
another definition in the dictionary:
Product_Concept-see Product Orientation.
Compensation-remuneration for work done on behalf of another.
Postage_Stamp_P
see Uniform Delivered Pricing. ...
another definition in the dictionary:
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
FOC-abbrev. Front-of-Counter.
Referral_Sellin
selling to customers whose names have been suggested by previous satisfied customers. ...
another definition in the dictionary:
Experimental_Re-a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Return_on_Asset
a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to ma ...
another definition in the dictionary:
R_and_D-abbrev. Research and Development.
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Psychological_P
pricing intended to influence the customers' perception of the actual price of a product, two common ...
another definition in the dictionary:
Census-the collection of data from all possible sources in a population.
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
