another definition in the dictionary:
Deregulation-the complete or partial removal of government control and restrictions relating to a specific business activity or industry.
Service_Perisha-see Perishability.
Megamarketing
a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
see also:
Fast_Moving_Con
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
Heterogeneity-see Variability.
Monopoly
a market situation in which there is only one seller. ...
another definition in the dictionary:
Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Geographical_Pr
a pricing method in which customers bear the freight costs from the producer's location to their own ...
another definition in the dictionary:
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
Baby_Bouncers
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Pupp ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
