another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
Membership_Grou
a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
see also:
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...
another definition in the dictionary:
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Account_Represe
a salesperson with direct responsibility for one specific major account or a group of major accounts ...
another definition in the dictionary:
APN-abbrev. Australian Product Number.
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Marginal_Profit
the change in the total profit that results from the sale of an additional unit. ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
FACTS
abbrev. Federation of Australian Commercial Television Stations. ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
Corporate_Famil
see Family Brand. ...
another definition in the dictionary:
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
