another definition in the dictionary:
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Mental_States_A
see Formula Approach.
see also:
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
Product_Line_Ma-see Category Manager.
Service_Perisha
see Perishability. ...
another definition in the dictionary:
Maintenance_Sel-generating sales volume from existing customers.
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Above_the_Line_
advertising which employs one of five main media - the press, television, radio, cinema and posters. ...
another definition in the dictionary:
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Slippage
in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase. ...
another definition in the dictionary:
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Break_Even-the point at which total revenue is equal to total cost.
