Marketing Dictionary

another definition in the dictionary:

Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.

Bonus_Plan-a scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.

Merchandisers

retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).



see also:

Package_Modific
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package. ...

another definition in the dictionary:

National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.

Reseller_Market
the market consisting of wholesalers and retailers who buy products for resale purposes. ...

another definition in the dictionary:

Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.

Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.

Reinforcement_A
advertising to reassure the buyer that the right product has been purchased. ...

another definition in the dictionary:

Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.

Cross_Over_Sell-see Cross-Selling.

Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, ...

another definition in the dictionary:

Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.

Brand_Licensing-the leasing of the use of a brand to another company.

Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and go ...

another definition in the dictionary:

Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.

Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.


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