another definition in the dictionary:
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Merchandising_C
see Multi-Channel Marketing System.
see also:
Catalogue_Marke
a form of direct marketing in which customers order from catalogues which are sent to them by mail, ...
another definition in the dictionary:
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Minor_Decisions-see Minor Points Close.
Physical_Distri
the management and control of the activities involved in the storage, handling and movement of goods ...
another definition in the dictionary:
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Decline_Stage_
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Routing
the planning of the best route to be followed by a sales representative in making a series of sales ...
another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
