another definition in the dictionary:
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
Merchant
_an independent marketing intermediary.
see also:
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Last_Chance_Clo-see Standing Room Only.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Designated_Mark-See Area Of Influence.
Selling_Proposi
see Unique Selling Proposition. ...
another definition in the dictionary:
Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.
Demographic_Var-see Demographic Characteristics.
Post_Purchase_S
the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. ...
another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Liability-see Product Liability.
Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...
another definition in the dictionary:
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
