another definition in the dictionary:
Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
_an independent marketing intermediary.
Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...
another definition in the dictionary:
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
Selling_Concept
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its ...
another definition in the dictionary:
Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...
another definition in the dictionary:
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Advertising_Sta
a body comprising representatives from the retail trade, trade unions, academics, advertising agenci ...
another definition in the dictionary:
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Field_Sales_Man-a sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities, generally, the field sales manager will have only minimal involvement in the internal, administrative sales management operations.
Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method p ...
another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.